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Marco Arment said that there must be an internal debate inside the halls of Cupertino. However, the process of the font changes also came under scrutiny. Or perhaps it is that Apple is reaching out to women, as Vinh notes. So Apple may be recognizing that its mobile devices are being used by a wider range of users than its desktop and laptop computers and that these new customers may have different interface sensibilities. He says that "digital media as a whole has been striving to appear less male-centric, less geeky, more worldly." Vinh suggests that Apple may be trying to make its mobile devices more appealing to a wider audience through Helvetica Neue. And more often than not they’ve also been meant to indicate femininity. They facilitate aspirational marketing messages, ideals that consumers can aspire to by applying that perfect shade of lipstick or putting on that perfect summer dress. Historically, these fonts have figured prominently into the typographic vocabulary of the beauty and fashion industries, where they’ve been used for years to connote notions of modernity, Euro-centric sophistication and near-anorexic thinness. In a post about the typography choices in iOS 7, designer Khoi Vinh said the thinner versions of Helvetica denote modernity. Can the presentation of thin and ultra light weights over heavier weights of a font family degrade the clarity of vision for iOS? Certainly, san-serif fonts offer a more-modern feeling than the skeuomorphism-friendly serif font families. They nailed deference and depth, but clarity has suffered in many big and small ways.Īrment's last charge is difficult for me to comprehend.
And with iOS 7 being unveiled so publicly and confidently, I really didn’t think any decisions as significant as the system font would change before release.Īpple’s stated design philosophy of iOS 7 was "clarity, deference, and depth".
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With Ive’s new role leading UI design, I was afraid that we were in for a long series of such failures. Yesterday, I wrote about the new typographical APIs in iOS 7Īnd the use of the Helvetica Neue family in the mobile OS.Īccording to Arment, it was an example of "letting cool come before functional."
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This change came out of the blue and is the latest example of how iOS's new fonts continue to be a subject of much discussion among the developer and content professional class. On his blog, developer and writer Marco Arment pointed to reports that iOS 7 beta's font choice has now changed from the lightweight Helvetica Neue Light to plain old Helvetica Neue.
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